This case study shows how a total PR program was created for Amazon.Com. It begins by unfolding the initial Times cover story. It's only a dozen slides, but it runs long because of inserted videos.

You can click on videos to see and hear the interviews on KDFW-TV in Dallas and KTRK-TV and KPRC-TV in Houston with Jeff Bezos, the CEO of Amazon.Com. Finally, the Dallas Morning News front page story on Amazon and Jeff Bezos is shown, along with pictures from inside the paper.